Automotive Group Tours in Germany | Racetracks, Factories & Brand Museums

Automotive Group Tours in Germany: Racetracks, Factories and Brand Worlds

Ger­many is the home coun­try of the auto­mo­bile, and nowhere else are leg­endary race­tracks, fac­to­ries and brand muse­ums this close togeth­er. For a com­pa­ny group, a deal­er incen­tive or an auto­mo­tive con­fer­ence, that cre­ates pro­grammes with real sub­stance: a lap of the Nür­bur­gring Nord­schleife, a look behind the scenes of a pro­duc­tion line, an evening event in a brand muse­um.

The organ­i­sa­tion is demand­ing. Track time, fac­to­ry vis­its and muse­um events are booked through dif­fer­ent oper­a­tors, each with its own rules, capac­i­ties and lead times. As a des­ti­na­tion man­age­ment com­pa­ny for Ger­many, myGer­manDMC brings all com­po­nents togeth­er into one pro­gramme for your group, with one point of con­tact and one con­tract.

We work exclu­sive­ly with com­pa­nies, agen­cies and tour oper­a­tors. Our auto­mo­tive pro­grammes are designed for groups of 12 par­tic­i­pants or more.

Who These Programmes Are For

• Deal­er and sales incen­tives for car man­u­fac­tur­ers, importers and sup­pli­ers
• Auto­mo­tive con­fer­ences and prod­uct launch­es that need an expe­ri­ence beyond the meet­ing room
• Cor­po­rate incen­tives for com­pa­nies whose teams or cus­tomers love cars and motor­sport
• Tour oper­a­tors and clubs look­ing for a reli­able ground han­dler for enthu­si­ast groups from abroad

Plan­ning a deal­er event? Our deal­er meet­ing exam­ple shows how such a pro­gramme can be struc­tured.

Nürburgring for Groups

The Nür­bur­gring in the Eifel region is the most famous race­track in the world. Its Nord­schleife, more than 20 kilo­me­tres long, is the bench­mark for car­mak­ers and dri­vers alike. Around it, the Grand Prix cir­cuit, the rac­ing muse­um and the sur­round­ing Eifel land­scape offer plen­ty of mate­r­i­al for a group pro­gramme.

• Pas­sen­ger laps with pro­fes­sion­al rac­ing dri­vers, the safest way for a whole group to expe­ri­ence the Nord­schleife
• Dri­ver train­ing with instruc­tors on the Grand Prix cir­cuit or on ded­i­cat­ed train­ing areas, grouped by expe­ri­ence
• Exclu­sive track use for cor­po­rate events on avail­able dates, includ­ing hos­pi­tal­i­ty areas for pre­sen­ta­tions and din­ners
• Guid­ed tours and the rac­ing muse­um for par­tic­i­pants who pre­fer to watch rather than dri­ve
• Eifel pro­gramme: scenic dri­ves, cas­tle vis­its and din­ners in the region

The Nür­bur­gring is with­in reach of Cologne/Bonn and Frank­furt air­ports. Many groups com­bine it with a few days in Cologne, see our DMC ser­vices on site in Cologne. Track avail­abil­i­ty for groups is lim­it­ed, espe­cial­ly in spring and sum­mer, so ear­ly plan­ning pays off.

Brand Worlds, Factories and Museums

Stuttgart: Mercedes-Benz and Porsche

Stuttgart is the only city in the world with two major auto­mo­tive brand muse­ums. The Mer­cedes-Benz Muse­um tells the sto­ry of the auto­mo­bile from its inven­tion, and the Porsche Muse­um in Zuf­fen­hausen presents the sports car brand next to its home plant. Both can be vis­it­ed with guid­ed group tours and are pop­u­lar venues for evening events. Com­bine them with our Black For­est dri­ving expe­ri­ence or see our Stuttgart activ­i­ties.

Munich: BMW Welt, BMW Museum and plant

In Munich, BMW Welt, the BMW Muse­um and the main plant sit side by side next to the Olympic Park. Groups can com­bine a guid­ed muse­um vis­it, the brand expe­ri­ence at BMW Welt and, sub­ject to avail­abil­i­ty, a plant tour. See our Munich activ­i­ties for more ideas.

Leipzig: Porsche factory and test track

Porsche’s Leipzig plant com­bines pro­duc­tion with its own cir­cuit and off-road ter­rain. For groups, that means fac­to­ry insights and dri­ving on the same site, an attrac­tive com­bi­na­tion for an incen­tive with a strong brand focus.

Wolfsburg: Autostadt

The Autostadt next to the Volk­swa­gen plant in Wolfs­burg is a theme park, muse­um and event venue ded­i­cat­ed to the auto­mo­bile, with pavil­ions for the group’s brands and space for larg­er events.

More Circuits and Driving Venues

• Bil­ster Berg in East West­phalia: a pri­vate dri­ve resort with a demand­ing cir­cuit through for­mer mil­i­tary ter­rain, well suit­ed to exclu­sive cor­po­rate days
• Hock­en­heim­ring in Baden-Würt­tem­berg: the clas­sic Grand Prix venue, eas­i­ly com­bined with Hei­del­berg or Stuttgart
• Dri­ving on pub­lic roads: organ­ised tours through the Eifel, the Black For­est or the Alps, see our overview of dri­ving expe­ri­ences across Ger­many

Sample Programme: Three Days of Cars and Motorsport

Day 1: arrival in Cologne, trans­fer to the hotel, wel­come din­ner in the old town.

Day 2: trans­fer to the Nür­bur­gring, safe­ty brief­ing, dri­ver train­ing in expe­ri­ence groups, pas­sen­ger laps on the Nord­schleife with pro­fes­sion­al dri­vers, lunch at the track, muse­um vis­it for non-dri­vers, din­ner in the Eifel.

Day 3: trans­fer south to Stuttgart, guid­ed group vis­it to the Mer­cedes-Benz Muse­um or the Porsche Muse­um, farewell din­ner, depar­ture from Stuttgart or Frank­furt.

Every pro­gramme is tai­lored to your objec­tives and group size. A com­bi­na­tion with a win­ter pro­gramme also works well, see our cor­po­rate ski trips in Bavaria.

What We Arrange

• Con­cept and pro­gramme design based on your objec­tives, group size and bud­get
• Track time, dri­ver train­ing and pas­sen­ger laps through the cir­cuit oper­a­tors
• Group tours, fac­to­ry vis­its and evening events at brand muse­ums, sub­ject to avail­abil­i­ty
• Hotels, restau­rants and event venues along the route
• Coach trans­fers and all ground trans­port dur­ing the pro­gramme
• On-site event man­age­ment, safe­ty brief­in­gs and a plan B for weath­er
• One pro­pos­al, one con­tract, one invoice

Pric­ing depends on dates, group size, track time and pro­gramme, so we quote every auto­mo­tive pro­gramme indi­vid­u­al­ly.

FAQ: Automotive Group Tours

What group size do you work with?

Our auto­mo­tive pro­grammes start at 12 par­tic­i­pants. Larg­er groups are split into rota­tions so that every­one gets their time on track or in the fac­to­ry.

Do participants need to drive themselves?

No. Pas­sen­ger laps with pro­fes­sion­al dri­vers, muse­um tours and fac­to­ry vis­its work with­out dri­ving. Par­tic­i­pants who dri­ve them­selves need a valid dri­ving licence; the track oper­a­tors set fur­ther require­ments.

Can you book factory tours for our group?

We request fac­to­ry and muse­um tours direct­ly from the man­u­fac­tur­ers. Avail­abil­i­ty, lan­guages and group sizes are set by the brands and can change, so we con­firm each vis­it indi­vid­u­al­ly.

Can we combine the programme with a conference?

Yes. Brand muse­ums and race­tracks offer event and meet­ing spaces, and a con­fer­ence in Cologne, Stuttgart or Munich com­bines well with an auto­mo­tive day.

Do you sell trips to individual travellers?

No. myGer­manDMC works exclu­sive­ly for com­pa­nies, event agen­cies and tour oper­a­tors.

myGer­manDMC is an inde­pen­dent des­ti­na­tion man­age­ment com­pa­ny and is not affil­i­at­ed with the man­u­fac­tur­ers or cir­cuit oper­a­tors men­tioned on this page. All trade­marks belong to their respec­tive own­ers. Vis­its and track time are booked through the oper­a­tors’ offi­cial pro­grammes.

Get in Touch

Tell us your group size, pre­ferred dates or month, the brands or tracks you are inter­est­ed in and the objec­tive of the pro­gramme. We will come back with a tai­lored pro­pos­al for your auto­mo­tive group tour.